Our Story
Annie & Flora began from a love of home - the kind of home that feels warm, layered, and full of meaning.
We wanted to create a place where every piece felt considered, from the furniture that anchors a room to the small details that make it feel loved. Our collections are curated with a focus on timeless design, natural materials, thoughtful craftsmanship, and pieces that bring character into everyday living. Inspired by heirloom homes, European interiors, and the beauty of simple, well-made things, Annie & Flora offers furniture, textiles, homewares, gifts, and pieces for little ones that are designed to feel both elevated and approachable. More than a shop, Annie & Flora is an invitation to slow down, gather inspiration, and create a home that feels personal, welcoming, and beautifully lived in.
Our Why
I think I have always been drawn to the feeling of home.
Not the polished, perfect version of it, but the kind that feels layered and lived in. The kind of home where the pieces have a bit of weight to them. Where the wood has softened with time, the linens are slightly rumpled, the light falls in just the right way, and nothing feels too precious to be used and loved.
After years of designing homes through Coco & Jack, I found myself coming back to the same feeling again and again. I wanted spaces to feel beautiful, but more than that, I wanted them to feel real. Warm. Collected. A little nostalgic. Like they had been slowly gathered over time.
Annie & Flora came from that place.
I wanted to create a shop that felt less like a store and more like stepping into a home you wished you could stay in for a while. A place filled with pieces that feel honest and enduring - furniture made with care, textiles that bring softness, objects with character, and little details that make everyday life feel more beautiful.
The name Annie & Flora is especially meaningful to me, as it was named after two of my children. It felt gentle and familiar from the beginning, a little old-fashioned in the best way, and carried the same feeling I wanted the shop to hold: family, gardens, heirlooms, and a quiet kind of beauty that does not need to announce itself.
My hope has always been that Annie & Flora would help people create homes that feel deeply personal. Homes that are not built around trends, but around feeling. The morning coffee spot. The worn-in chair. The table everyone gathers around. The candle lit at the end of the day.
Because to me, the most beautiful homes are not the ones that feel finished.
They are the ones that feel loved.
Alyssa Terpstra
